We specialize in trading leading Japanese home appliance brands, backed by a strong track record across East Africa and the CIS countries.

Japan is home to many hidden, high-quality brands that remain largely unknown in the Middle East. We not only handle major names, but also introduce these lesser-known gems to new markets.

With deep access to Japanese manufacturers and extensive distribution networks, we import and export across the Middle East, Africa, and CIS regions.

Our strength lies in bridging supply and demand — identifying reliable Japanese producers and unlocking new sales channels in diverse and growing markets.